Saturday, December 29, 2007

Gamble your life away in ZT Online

This article is pretty interesting:

ZT Online (征途) is a popular Chinese-made massively-multiplayer online role-playing game (MMORPG) run by Giant Interactive. Despite offering games that are free to play, its third-quarter earnings beat out competitors Netease and Shanda.

The game is the brainchild of Shi Yuzhu (史玉柱), an entrepreneur who struck it rich marketing a vitamin tonic called Naobaijin (you may recall the TV ads featuring Dashan that were inescapable a few years back). Shi's surveys of gamer habits led him to create a game that was tailored to gamers who had more money than time.

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